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Why Isn't my Site on Page 1 of Google?

by Chris Pritchard SEO

This is a question that we hear frequently and the truth is that there is no single answer to it. However, the most common answer is, lack of content. Let's say you are a retailer selling purple widgets and you build a website to tell the world about your business. The site has a home page, an about page and a contact page - possibly a short article about purple widgets. Each page has a couple of paragraphs, so that's about eight paragraphs in total.

This is a question that we hear frequently and the truth is that there is no single answer to it. However, the most common answer is, lack of content. Let's say you are a retailer selling purple widgets and you build a website to tell the world about your business. The site has a home page, an about page and a contact page - possibly a short article about purple widgets. Each page has a couple of paragraphs, so that's about eight paragraphs in total.

When Google comes along and crawls your site, they take note of the content quality and quantity and decide where your site should fit in the page rankings. The problem is that there are thousands of sites about purple widgets out there, many of them with dozens or even hundred of pages of content. So, your site doesn't appear on the first page, or the second, or...

Without a doubt, the best way to improve your website's Google rating is to add as much relevant, high-quality content as you can. When someone searches for purple widgets, Google want to return the sites that it believes will offer the best information. Make your site the foremost authority on purple widgets and you will reap the benefits: more visitors. And more visitors means more sales.

Show Google that your site is important enough to appear on page one and that is all there is to it. Well, almost all...

For more information on this topic, or for a free consultation in the Oxfordshire area, contact us today.

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